What Shoprite Money needed:
Shoprite Money needed a series of authentic, grounded social media content that captured real human stories emerging from the current SASSA activations. To amplify their campaign, the brand needed a documentary video and stills that would be used for promotional posters, in-store TV and social media content – including Meta, TikTok and app banners.
How we made it happen:
We applied a creative approach that included skits and short, documentary-styled content that felt real and unfiltered. Our aim was for audiences to feel as if they were there — witnessing the humanity in each interaction and the significance of the solution being offered. At the heart of both videos lies the goal to gather content that not only serves the immediate, impactful purpose, but has lasting value.
The footage was captured for flexible use across various platforms, offering a range of soundbites, stories and scenes that can be repurposed to continue telling the story of how Shoprite has and is making a real difference in real lives.
